In this insightful discussion from the EBN Benefits at Work Conference, Veronica Knuth, chief people officer at Quantum Health, and Leslie Pilliod, vice president of benefits and wellbeing at Target, dive into how to better educate and engage employees to maximize the return on investment (ROI) from their benefit offerings.

With budgets under pressure, Leslie shares Target's approach of amplifying their existing benefits to ensure employees fully understand and engage with the offerings available. Target focused on identifying their "marquee offerings" — the benefits that align most closely with their culture of care, growth and winning together — and launched a comprehensive strategy to amplify these benefits across their diverse employee base.

Instead of overwhelming employees with a wide range of point solutions, Target partnered with Quantum Health to simplify access. By directing employees to Quantum Health for all health-related needs, they created the Bullseye Health Spot — a trusted, centralized access point for care navigation. Employees only need to express what they are struggling with, and the Quantum Health Warriors™ take it from there, ensuring seamless access to all available programs and solutions.

Watch the full conversation to learn how this strategy of amplification, simplification and personalization is helping Target boost engagement, build trust and drive better health outcomes —all while maximizing ROI on their benefits investment.