In this engaging discussion from the EBN Benefits at Work Conference, Veronica Knuth, chief people officer at Quantum Health, and Leslie Pilliod, vice president of benefits and wellbeing at Target, share insights into the evolving role of artificial intelligence (AI) in their organizations.

Leslie describes how Target is leaning into AI, particularly through its recent introduction of the "Stores Companion" tool in all 2,000 Target stores. This AI-powered tool helps team members assist guests, improving their ability to answer questions and navigate the store — an innovation that has proven to be a game changer for business operations.

When applied to the benefits space, Leslie envisions AI creating a more personalized experience for employees by providing faster, more accessible information. However, the balance between AI and human interaction remains critical. The key question for Target is how to integrate AI in a way that enhances efficiency without losing the value of human touch, which is essential for many aspects of employee support and wellbeing.

Watch the full discussion to learn how Quantum Health and Target are embracing AI while maintaining a thoughtful balance between technology and human interaction, ultimately aiming to deliver the best possible experience for employees.