Tobacco cessation program supports employee wellbeing 
Challenge

Addressing the hidden strain on workforce health and productivity 

Tobacco use is a leading cause of cancer and a compounding factor in conditions ranging from heart disease and stroke to diabetes and emphysema. It also takes an economic toll on employers.  

A study published in ScienceDaily suggests that low productivity attributed to more absenteeism, presenteeism and smoke breaks, combined with excess healthcare expenses and annual pension, cost employers almost $6,000 more per smoker per year than nonsmoking employees. 

Solution

Personalized health coaching through employee wellness program

Quantum Health’s certified tobacco treatment specialists use evidence-based intervention and a whole-person approach to help members reduce or quit tobacco through sustainable behavioral change.  

With a 53% quit rate (compared with only 25% who quit on their own), Tobacco Cessation coaching is proven to provide employees the support they need to gain freedom from the habit’s high cost on health, finances and productivity. 

Key components of the solution include: 

  • ASSESSING AND COACHING: Assessments help uncover habitual behaviors, while coaching promotes active engagement and accountability.  
  • HELP OVERCOMING CRAVINGS: Quantum Health Tobacco Cessation members can learn about and gain no-cost access to over-the-counter Nicotine Replacement Therapy (NRT) products to use in their quit attempt — if medically appropriate — to combat cravings and withdrawal.  
  • PERSONALIZED PLANNING: Through open dialogue, our certified tobacco cessation coaches work with members to customize a plan that meets their goals. 
  • INCREASING SELF-EFFICACY: Creating a supportive, member-focused environment that celebrates successes strengthens the member’s confidence to continue.  
Member story

Guiding Maria toward a healthier future

Maria has been smoking since age 14 and has tried to quit dozens of times.  

On her own, she’s tried everything from vaping and medications to nicotine replacement therapies (NRT) — unsuccessfully. But a recent turn of events would change everything.  

  • Maria went to ER, with heart attack symptoms 
  • Admitted to hospital  
  • Husband called Quantum Health with coverage questions  
  • Personal Care Guide, Gina, referred her case to Devon, a Patient Service Representative nurse
  • Devon followed up with Maria’s provider 
  • Devon followed up with Maria during a post-discharge call and learned she was a longtime smoker  
Devon informed Maria that her health plan included a tobacco cessation program from Quantum Health and got her scheduled to start immediately.
Results

Personalized healthcare leads to sustainable change

  • NRT helped curtail Maria’s cravings, slowly decreasing the number of cigarettes she was smoking each day  
  • Within one month she went from seven cigarettes per day to fewer than three  
  • She found that talking to the coach about ways to address her triggers was very helpful  
  • The personalized coaching encouraged Maria to start another quit attempt and keep moving toward her goal of being tobacco-free.

“My coach was very supportive and demonstrated care, concern and positivity. Her support meant a lot to me and really did play a huge role in my continued quitting of smoking. When I spoke about the tough times I was having, she always talked me through the various situations and provided feedback on how to overcome those cravings.”

Maria

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