October 15, 2014
The Oswald Companies and Smart Business have named Kara Trott, founder and chief executive officer of Quantum Health, a recipient of the 2014 Smart 50 Award - an award recognizing the 50 top executives of the smartest companies in central Ohio. The award was presented at an event in Columbus on October 14.
Throughout her career, Trott has had success designing and executing research-based consumer intercept strategies for major consumer brands like Citibank, Ford, Wal-Mart and Coca-Cola. She brought this same expertise to healthcare in the late 1990s.
In 1999, Trott founded Quantum Health – the first company in the healthcare industry to apply consumer behavior mapping strategies. Using proprietary research, Quantum Health established a best-in-class model for consumer care coordination and navigation based on how people experience their healthcare journey, what they need and how best to connect with them.
As part of a self-funded company's healthcare benefits plan, Quantum Health offers a single-point-of-contact connecting employees to a multidisciplinary team using Real-Time Intercept™ to proactively address their needs and concerns throughout their healthcare journey. Quantum Health has had average membership growth of 40% in the last four years, with 53% of clients lowering their healthcare costs in Year 1 over the prior year, and an overall membership satisfaction rate of 94%.
"I'm honored to be among the Smart 50 this year," Trott said. "This is an exciting time for Quantum Health, and it's wonderful to have our team and business model recognized in this way."